Design Tips

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Looks matter – in this multi-visual, see-it-buy-it world we live in, customers will judge your business based on what they can see at first glance. So if your flyer is the first time people are meeting your brand, you need to make an impression that counts.
Our team of experienced graphic designers can help you create new artwork based on something you like, or design a brand new masterpiece for you from scratch. We can help you with:
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  • Promotional flyer design
  • Information brochure design
  • Pamphlet and leaflet design
  • Menu design
  • Business card design
  • Logo design
  • Edits to your existing designs
  • Create print ready files for your designs
Add professional flyer design, and get a quick quote on your next letterbox advertising campaign in just seconds using our intuitive online marketing portal! Or if you’d like to give flyer design a go, you can also create your own flyer online by choosing the DIY flyer design option on our online portal. What are you waiting for? Simply click on the button below to have a go now:
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For logos, business cards and anything else you need designed, contact our friendly team online or via 1800 010 012 to get a quote!

Flyer Design Tips

Good designs are not easy to create. Why? Because it can be very hard sometimes to put yourself in your customers shoes to determine what's important to them. Too often we design what we think looks good, forgetting that it's what the customer wants that is most important.
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Your flyer should focus on the single thing you want your customers to know about you.

Placing too much information on a flyer is a common mistake that can limit the effectiveness of your marketing campaign. It's important to identify a single key message that you want to communicate, rather than bombarding the reader with too many different pieces of information.
Of course, your flyer can contain more than one message, but you should try and focus in on the one that matters most – the one you want readers to remember.
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Give the audience a reason to pick up the phone, or come into your store right away.

In the advertising industry this is called a call to action. If you don’t give people a reason to respond to your advertising NOW, they may not respond at all. That’s why catalogues and TV ads from big businesses say sale ends soon or on sale this week only. A discount or special price that is available for a limited time only is the most common call to action.
Here’s more on how you can create a powerful call to action!
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The attention span of a reader is short - just remember that in advertising, less is often more.

It’s common for consumers to browse quickly over the top of their mail looking for anything of interest - and this is the moment you have to grab their attention. Use emotional words and images and make sure the benefits of your business stand out. If your flyer displays a lot of words and requires too much effort to understand, you may have missed an opportunity to make a statement.
To test your flyers effectiveness pretend you don’t know anything about your business and review your flyer as if you’ve never seen it before. If your flyer is too busy and complicated, try to cut it back. A great way to test the effectiveness of your communication is to ask a friend to name one thing they remember after reading your flyer.

More Flyer Design Ideas

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SME’s Ultimate Guide For Winning Flyer Designs

“Never judge a book by its cover.” But things change. Now in this multi-visual, see-it-buy-it world we live in, people do judge a book by its cover, just as they do judge a business by its flyer design. So how can small businesses make sure their flyer is given a fair trial?
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5 Flyer Design Rules That Will Turn Heads And Win Hearts

Looks matter. We hate to say it, but they do. People make snap judgements in every aspect of life, and the only way to turn heads and win hearts is to make sure you make the best first impression. So how do you create an effective flyer design that makes a great first impression and wins over potential customers?
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7 Tips To Writing A Good Design Brief

You’ve hired a professional designer but how can you be sure you’ll get the flyer or logo design you want? It all depends on your brief. LDN’s graphic design experts have put together 7 tips to help you create a good design brief and achieve the masterpiece you are after.

Need More Design Help?

Browse through our full list of design related articles for more tips on how to create a winning flyer design for your business! And don’t forget to sign up to our email newsletter to have the latest design tips and ideas and new flyer examples delivered right to your inbox!
More design questions? Don’t hesitate to give us a call on 1800 010 012 or send us a message!
 

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