Want your flyer campaign to be remembered? Use the Rule of 3

By The LDN Team | 17 November 2016
Want your flyer campaign to be remembered? Use the Rule of 3
Ever wondered why there are three musketeers, not two or four? Why it’s The Good, The Bad, and The Ugly? And why Abraham Lincoln’s Gettysburg Address talked about a “government of the people, by the people, for the people…”?

It’s called the rule of three, and it’s a principle you can use in your marketing campaigns. 

What is the rule of three?

Three is the most persuasive number in communications. Things that come in threes are funnier, more satisfying, or more memorable than other numbers. It comes down to the rhythm. There’s even a Latin phrase "omne trium perfectum", which means “everything that comes in threes is perfect”. 

Keep it simple 

The Rule of 3 is a great way to simplify an otherwise complex idea into something memorable. Steve Jobs applied the Rule of 3 in nearly every product launch and speech. In 2011, Jobs introduced the iPad 2 as “thinner, lighter, and faster” than the first – three words that were then used across thousands of headlines. How can you use the Rule of 3 to describe your products or services? 

Grow your business this Spring with 30%25 off print

Rhythmic slogans

A great slogan should be instantly recognisable. Advertising agencies earn their bucks by creating memorable slogans, and many of the best use the Rule of 3:
 
Just Do It – Nike
Work Rest Play – Mars
I’m Lovin’ It - McDonalds
Have a Break. Have a Kit Kat – Nestle
 

McDonald's reinforces it famous slogan with an even more famous jingle.


Nestle’s “Take a Break. Take a Kit Kat” slogan has been around since 1958, and they’ve recently launched their Kit Kat concept stores in Australia with the catchy “Create Your Break” tagline (there’s that Rule of 3 again). 

Lucky, Lucky, Lucky

The Rule of 3 is everywhere. It’s proven that repetition and pattern cement awareness. Economists will even tell you that consumers prefer having a choice of three. They want choices, but not too many. 
 

Kit-Kat campaign

KitKat promotes its Create Your Break campaign on its Facebook page.

If you understand the Rule of 3, there are lots of ways to use it in your marketing campaigns. Select three products at three different price points to highlight in your next flyer campaign. Focus on three unique benefits (perhaps described in three words, like Jobs). Distribute your flyers three times. 

To get your communication to stick, you need the Rule of 3. Customers will recall your brand, and you’ll get a better response rate. Maybe three times better, maybe more. 

For all your flyer needs, contact the LDN team on 1800 010 012.

From the blog

  • Get spooky with it: Halloween marketing
    4 September 2017

    Halloween is around the corner so get ready to have some fun with your marketing. Here’s how.

  • Do you think like your customers?
    4 September 2017

    You need to know your customers before you can market to them. Here’s how to get to know them better.

  • School enrolment: 5 questions to ask before you start marketing
    4 September 2017

    The countdown to school enrolments is on. Find out how to use flyers to be at the top of parents’ lists.

  • Stay classy people: The power of classic design
    4 September 2017

    LDN explores how you can bring classic design elements to your brand to stand the test of time.

  • What SMEs can learn from Buffy the Vampire Slayer
    15 August 2017

    Buffy The Vampire Slayer turns 20 years old this year. Aside from killing vampires with the sticks from your walker, what can...

  • How your sports club can win during Grand Final season
    15 August 2017

    Sports fans around Australia are counting down to the NRL and AFL Grand Finals, find out how your club can capitalise.

Get a quote

Call us today

Our friendly consultants are happy to answer any queries you have. Call us today or make an enquiry online.

1800 010 012